Designing a Social Marketing-Based Intervention to Promote Sun-protective Behaviors among Urban Adolescent Boys: A Study Protocol

Designing a Social Marketing-Based Intervention to Promote Sun-protective Behaviors among Urban Adolescent Boys: A Study Protocol

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Background: Skin cancer is one of the most preventable diseases.The purpose of this study is to describe a social marketing-based intervention design protocol to promote sun-protective behaviors among adolescent boys living in urban areas in Yasuj, south west of Acrylic Keychain Iran.Methods: This study will be conducted based on six specific steps including a qualitative study, a systematic review, development of appropriate tools, a cross-sectional study, intervention designing, and a feasibility study.The main objective of the qualitative study is to elicit the views and opinions of adolescent boys, their parents, and teachers about sun-protective behaviors.

In the second step, factors affecting sun-protective behaviors will be reviewed systematically.Based on the findings of the first and second steps, an appropriate model/theory of behavior change will be selected, and a standardized questionnaire will then be developed.In the fourth step, a cross-sectional survey will be conducted using the developed questionnaire to assess current sun-protective behavior practices.Results: Findings of the first to fourth stages will provide a comprehensive picture of the issue and Spoon / Spatula the affecting factors.

During the fifth step, the structure and the content of the intervention package, as well as educational and promotional materials, will be developed and pre-tested.Finally, in the sixth step, a feasibility study will be conducted.Conclusion: This study will provide practical information on the achieving of content and construct of a community-based social marketing intervention.This protocol reports on how to achieve audience-oriented insights for designing a tailored intervention aimed at promoting sun-protective behaviors among adolescent boys using social marketing.